On July 13, 2018, FAW Jiefang officially released the public welfare brand "Jiefang Love Leading".
Not only marks the liberation of social welfare construction into a new stage, at the same time, it will also become a banner of the public welfare forces of China's commercial vehicle industry, attracting more organizations and individuals to participate in social welfare undertakings, and jointly create a new stage of China's commercial vehicle public welfare undertakings. situation.
The charity brand "Liberate Love Leads", adhere to the positioning of "return to society", practice the core values of "people, vehicles and the harmonious development of society", shoulder the brand mission of "building the first CSR brand of China's commercial vehicles", and uphold the " Use "love" to gather the good power of the whole society, and "love" to lead the development of China's commercial vehicle public welfare undertakings" brand concept, dedicated to charity and public welfare activities, fulfilling social responsibilities, and being a good corporate citizen.
FAW Jiefang continues to make efforts in targeted poverty alleviation, green environmental protection, and education. The “Love Pilot Targeted Poverty Alleviation” project for 30 million card friends across the country has been launched, so that truck drivers who have encountered accidents can be rescued from the liberation as soon as possible, and have cooperated with Tsinghua University, Jilin University, Harbin Institute of Technology, and Wuhan University of Technology. In cooperation, the "Liberation Pilot Scholarship" was established to contribute to the cultivation of national talents. FAW Jiefang promised that for every Jiefang truck sold, it would spend 15 yuan into public welfare undertakings. Let the little bit of love accompany the Jiefang Truck to travel all over the motherland and reach the hearts of the people.
The overall shape of the LOGO of Jiefang Ai Linghang uses heart shape as the main element, accompanied by the five words "Jiefang Ai Linghang", which intuitively reflects the core of "Love the World". The gray arc on the left side is highway gray, which represents China. The journey of 30 million truck users means that FAW Jiefang’s public welfare undertakings are not only for Jiefang users, but also care and commitment to truck users in the entire industry. The three eye-catching red ribbons on the right represent the FAW Jiefang’s commitment to the party. Under the call of the “precise poverty alleviation” policy, we will join hands with major groups and individuals in society to lead the construction of China's commercial vehicle corporate social responsibility, promote a culture of charity, and promote public welfare undertakings.
Charity is like a light, warming the world and illuminating a better self. "Jiefang Love Leading" not only helps those who are in urgent need of help, and promotes Jiefang to be bigger and stronger on the road to public welfare, and it has injected new vitality into FAW Jiefang’s brand development strategy. It also shifted from caring to caring to people and people. Social upgrading has led China's commercial vehicles into a new era.